Purchase Funnel
First-party purchase-intent funnel — add to cart → checkout → initiate → purchase.
Add to cart
3,720 (100%)
start
-86% drop-off
Checkout page
504 (13.5%)
14%
--558% drop-off
Initiated
3,316 (89.1%)
658%
-97% drop-off
Purchased
99 (2.7%)
3%
Add to cart: Clicked "Subscribe now" on a product page — sent to Meta as AddToCart
Checkout page: Reached /checkout (unique visitors)
Initiated: Committed to Stripe (InitiateCheckout)
Purchased: Paid invoice (unique customers)
Last 30 days · unique visitors per stage · first-party data (not Meta pixel numbers). Add-to-cart tracking starts 2026-07-14 — earlier days show 0.
Where subscribers come from
First-touch source (UTM or external referrer) of visitors who subscribed in the window.
unknown
48 (38.1%)https://www.google.com/
29 (23%)(direct) (none)
26 (20.6%)https://www.liinks.co/
4 (3.2%)facebook paid · 50off
2 (1.6%)https://www.bing.com/
2 (1.6%)ig paid · 120254755835100102
2 (1.6%)meta paid · global-test
2 (1.6%)ig paid · 120254596868490102
2 (1.6%)https://t.co/ordRa5KRZf
1 (0.8%)https://teams.public.onecdn.static.microsoft/
1 (0.8%)https://www.google.com/url?q=https://horizonx.so/code-confirmation?email%3Dlipeb
1 (0.8%)https://www.perplexity.ai/
1 (0.8%)bio bio · bio-link
1 (0.8%)https://l.threads.com/
1 (0.8%)https://search.brave.com/
1 (0.8%)fb paid · 120254730179080102
1 (0.8%)facebook
1 (0.8%)Attribution capture starts with this release — earlier subscribers show as unknown (no captured touch).
Top searches
8,714 total- c 267× · ~89 results
- s 216× · ~89 results
- p 216× · ~86 results
- portfolio 162× · ~1 results
- port 140× · ~5 results
- f 140× · ~74 results
- free 136× · ~1 results
- r 122× · ~93 results
- b 117× · ~70 results
- m 112× · ~86 results
- car 110× · ~8 results
- e 109× · ~89 results
- a 102× · ~91 results
- d 87× · ~87 results
- h 76× · ~72 results
- l 75× · ~98 results
- w 64× · ~66 results
- t 63× · ~87 results
- g 62× · ~85 results
- ai 60× · ~24 results
- tech 57× · ~7 results
- food 56× · ~0 results
- saas 55× · ~2 results
- res 50× · ~8 results
- agency 48× · ~1 results
1–25 of 2,543
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Zero-result searches
demand you don't cover- food 36×
- restaurant 26×
- real estate 25×
- travel 24×
- cafe 23×
- cars 21×
- clothing 20×
- portfolio 18×
- gym 18×
- free 14×
- resta 14×
- website 14×
- store 14×
- marketing 14×
- skin 12×
- cloth 12×
- law 11×
- dentist 11×
- home 10×
- port 10×
- book 10×
- furniture 10×
- music 10×
- fur 10×
- software 10×
1–25 of 1,682
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