Funnel
Conversion across the signup and activation journey.
Overall conversion
0.94%
Visitors → paid
Signup rate
22.8%
Visitors → signups
Activation rate
66.9%
Signups → activated
Trial → paid
38.0%
Trials converting
Conversion steps
Visitors12,480 · 100%
Landing views9,850 · 79%
Signup form views5,120 · 41%
Signups2,846 · 23%
Activation1,904 · 15%
Paid117 · 0.94%
Drop-off points
Biggest loss: landing → signup form views (38% drop). Consider simplifying the paywall form.